SHIFT's eLearning Blog

SHIFT's eLearning Blog

Our blog provides the latest best practices, tips, insights and thought leadership on modern corporate training, eLearning and mLearning.

By: Karla Gutierrez

January 17th, 2017

A Template to Carry Out an eLearning Audience Analysis

Instructional & Graphic Design

Understanding the target audience is one of the cardinal rules of effective communication. Knowing your learners helps you to shape your message in a way that's most likely to resonate with them. Also, having a thorough knowledge of your audience before you prepare your course, will help you to choose the appropriate informational material, figure out the most effective instructional strategy, design an audience-sensitive message, select the right media to transmit the message, and create a learning environment where learners feel supported. 

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By: Karla Gutierrez

January 12th, 2017

Why Video is a Must-Have for Your Mobile Learning Strategy

mobile learning | Industry Trends

YouTube videos are viewed 4 billion times every day. Vimeo videos are viewed a staggering 715 million times every month. And people do not throng these video-sharing sites just to gorge on funny cat videos. Biology and astronomy lessons. Recipes. DIY carpentry hacks. Movies. Political spoofs. Breaking news. Artistic performances. These sites house videos on almost any topic under the sun and attract people with varied interests. People watch these videos to learn, laugh, shed tears, be amazed and feel the heartbeat of another person. Moving images pin us down like no other medium. It is not surprising to learn that videos have caught on as a medium of delivering training at the workplace too. According to the Brandon Hall Group 2015, for Learning Pulse Survey, 95 percent of companies around the world use video to train their employees.

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By: Karla Gutierrez

January 10th, 2017

How to Create an eLearning Course in 12 Steps

eLearning

Looking at all the things that are involved in creating an eLearning course could make you feel like your first step should be to “Give Up.” However, with these 12 steps, we break down the process into manageable chunks, which is a big part of what makes for good eLearning course design. Not so bad, right? Read through these steps, and soon you’ll have a good handle on what is needed and where to start to create your first eLearning courses.

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By: Karla Gutierrez

January 3rd, 2017

Want Your eLearning Courses to Deliver Results? Avoid These Mistakes

Perhaps you’ve been here: Amidst pressure from colleagues or employees, or after reading an online article about training trends, you took the plunge. You started an eLearning program at your organization — and then watched with dismay as it fell short of your goals. What went wrong? Chances are your program fell into at least a few of these five common mistakes:

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10 Writing Strategies that Drive Up Learner Engagement

10 Writing Strategies that Drive Up Learner Engagement

Powerful writing is required for powerful eLearning. This eBook will help eLearning developers master the art of writing and tap into the power of words to create memorable courses.

By: Emilia Iñigo

December 29th, 2016

Lessons by Instructional Designers for Instructional Designers

Instructional & Graphic Design

Today it seems that designers think having an authoring tool and good content is enough for a great interactive course. And it's true, to a certain extent; the plethora of eLearning development software programs helps you create snazzy, glitzy courses. However, you cannot get anywhere without your creativity, designing skills, and knowledge of instructional design theories.  Instructional designers have indeed a multifaceted role. They are part engineer, part analyst, part architect, part artist, part content curator, part project manager, and part researcher. It definitely entails a lot of flexibility and the ability to balance roles.

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By: Karla Gutierrez

December 27th, 2016

The Future is Here: Tech Terms Every eLearning Professional Should Know in 2017

Industry Trends

Technology is changing at an incredible pace. Marketing, data analysis, HR and collaboration tools are part of our lives, and with new tools coming out daily, new terms arise all the time. 

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By: Karla Gutierrez

December 20th, 2016

SHIFT wins two 2016 Brandon Hall Awards!

SHIFT news

SHIFT by Aura Interactiva, the mobile eLearning development platform has just won two more Brandon Hall Technology Awards, taking Gold in the Gaming and Simulation Technology and Bronze in Content Authoring. SHIFT has won multiple Brandon Hall Awards since 2009 in categories ranging from rapid authoring to rich media authoring, mobile learning, gaming, testing, and evaluation.

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By: Karla Gutierrez

December 20th, 2016

The Rise of the Empowered Learner: 4 Things You Need to Know

corporate training

An empowered learner is also an empowered employee. Let that idea sink in for a second. Changing old training methods to suit current learners’ needs isn’t just about taking technology and shortened attention spans into account, it’s about empowering today’s workforce with the tools they want and need to be satisfied with their jobs and to be better assets to the company as a whole.  Getting to this point means doing away with old methods like lengthy lectures and dense presentations and acknowledging that no one really likes being talked at. Not only is it boring, but it's also not effective. 

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