SHIFT's eLearning Blog

SHIFT's eLearning Blog

Our blog provides the latest best practices, tips, insights and thought leadership on modern corporate training, eLearning and mLearning.

By: Karla Gutierrez

January 12th, 2017

Why Video is a Must-Have for Your Mobile Learning Strategy

mobile learning | Industry Trends

YouTube videos are viewed 4 billion times every day. Vimeo videos are viewed a staggering 715 million times every month. And people do not throng these video-sharing sites just to gorge on funny cat videos. Biology and astronomy lessons. Recipes. DIY carpentry hacks. Movies. Political spoofs. Breaking news. Artistic performances. These sites house videos on almost any topic under the sun and attract people with varied interests. People watch these videos to learn, laugh, shed tears, be amazed and feel the heartbeat of another person. Moving images pin us down like no other medium. It is not surprising to learn that videos have caught on as a medium of delivering training at the workplace too. According to the Brandon Hall Group 2015, for Learning Pulse Survey, 95 percent of companies around the world use video to train their employees.

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By: Karla Gutierrez

December 1st, 2016

Mobile Learning Stats that Will Make You Rethink Your Training Strategy

mobile learning

There is no question that mobile devices are changing corporate learning forever. However, this doesn’t mean classroom-based training or formal eLearning courses are going away, it just means the mobile movement is demanding companies to rethink their training strategies and to create learning programs especially for mobile devices.

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By: Karla Gutierrez

November 29th, 2016

Start Thinking of Micro Learning Moments Now

mobile learning | corporate training

Let’s be honest: your employees use smartphones and tablets every day, everywhere — including in your workplace.

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By: Karla Gutierrez

November 24th, 2016

Four Ways to Create an Effective mLearning Strategy

mobile learning

Chief learning officers, learning leaders and training coordinators everywhere are well aware of the need to increase mobile training programs. After all, 26% of e-learning training was delivered to mobile devices last year — and that number is expected to continue to grow. 

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10 Writing Strategies that Drive Up Learner Engagement

10 Writing Strategies that Drive Up Learner Engagement

Powerful writing is required for powerful eLearning. This eBook will help eLearning developers master the art of writing and tap into the power of words to create memorable courses.

By: Karla Gutierrez

June 30th, 2016

Why Reading on Mobile is Different (And What You Can Do About It)

mobile learning | Instructional & Graphic Design

About 80 percent of all Internet users have a smartphone.  About 1.2 billion people access the Internet from their mobile devices. Within the next two years, the smartphone will most likely be the only computer you own. In fact, for many people in developing countries, the smartphone is their first computer and the only Internet-enabled device they own. If you are a trainer, an HR manager, or an eLearning developer, these statistics spell out loud and clear that it is now time to design and develop courses for mobile users. With high-end smartphones that stream at 4K speeds, increased battery life, and bigger screen sizes, you can expect mobile devices to eclipse desktop or laptop computer as the preferred medium to consume virtual content.  Learners have already started sending out signals about their preferences. According to a 2013 report published as part of the Towards Maturity Learning Landscape Initiative, 43 percent of the 2,000 learners who attended the survey, report that they consider being able to access learning on their mobile devices “very useful.” You should create eLearning courses keeping in mind that your learners will take them on all kinds of devices, from the desktop computer with its chunky monitor to the mobile device with its palm-sized screen. Get ready to deliver.  In this post, we will tell you how reading on the mobile screen feels different than reading from a larger laptop computer screen. We will also provide tons of tips to help you create a distraction-free mobile viewing experience that aids learning.

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By: Karla Gutierrez

May 3rd, 2016

5 Secrets to Increase Employee Engagement With Technology

mobile learning | corporate training

Employee engagement is serious business. In 2015, a Gallup study poll found that incredibly, only 30% of employees say that they’re engaged in their job. More than 50% of employees said they weren’t engaged, and almost 20% of employees stated that they were “actively disengaged.” [1] That’s a severe problem in the workplace. This isn’t just a single piece of research, either; other surveys have found that just 25 to 35% of the workforce across the U.S. are engaged in their work. This really is a silent epidemic.  However, all is not lost. There may be a way out. Companies are finding smarter ways to boost employee engagement through the use of technology. 

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By: Karla Gutierrez

February 18th, 2016

How Mobile is Revolutionizing the Learning Landscape

mobile learning

Just the other day, it seems like I held a huge Nokia phone in my hand, telling my friends how amazing it was to be able to play Snake, message my friends, and call anyone in the world.  How things have changed. Just a few years on, the whole world is in our pocket, access to anything and everything, on demand, just as Tesla predicted. By 2018,  more than fifty percent of users will use a tablet or smartphone first for all online activities [1]. Also, its predicted that by this time there will be more than one billion users of wireless Internet. The field of education and corporate training has a responsibility to stay on the cutting edge of these changes in technology. So far, the evidence suggests that we’re moving forward. 85% of organizations now identify just how important mobile is to learning, and are either implementing or planning to implement a mobile training strategy.[2] Clearly, mLearning is changing the game. So now we’re going to look at a few ways that mobile is already transforming the world of corporate learning.

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By: Karla Gutierrez

July 24th, 2014

Mobile Learning: A Designer’s Guide to Fighting Learner Distraction

mobile learning

One of the biggest issues in eLearning is distractions. The brain is constantly bombarded with stray thoughts even when users exert great self-control. The problem is yet more pronounced in mLearning, as devices themselves may cause distractions such as phone calls, email alerts, and the knowledge that the user could easily be doing something different. The average mobile user also has a short attention span — most people skim headlines and prefer bite-size content to long articles.

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