SHIFT's eLearning Blog

SHIFT's eLearning Blog

Our blog provides the latest best practices, tips, insights and thought leadership on modern corporate training, eLearning and mLearning.

By: Marina Arshavskiy

March 30th, 2017

eLearning Evolution - The 3 Biggest Changes in 5 Years and How to Adapt to Them for Success

eLearning

Anyone who has been even remotely associated with eLearning over the past decade or so, will definitely have noticed the pace of change the industry has undergone – specifically over the last 5 years or so. From strides made in instructional design methodologies, such as Agile; to richer content integration in eLearning modules, such as video-on-demand and virtual reality, the industry has evolved at a tremendous pace.  Let’s take a look at three of the biggest changes in eLearning, and understand how we can successfully adapt to provide eLearners a richer learning experience.

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By: Karla Gutierrez

March 28th, 2017

Glide Your Learners Down The Persuasion Slide

eLearning

When you are developing an eLearning course, you don’t typically think about persuading your audience. But, persuasion is not only for marketing and sales professionals, it can also be used in eLearning design! Facts and concepts alone won’t significantly change the way your learners think, do, and feel. The trick is to get to know and apply the most effective persuasive strategies to move your audience’s intention into a desired behavior change or action. You have to carefully choose every element on the screen to do all the coaxing, cajoling, imploring, and pleading to engage and persuade your learners to do something new. 

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By: Karla Gutierrez

March 23rd, 2017

6 Signs Your Company Needs eLearning

eLearning

In today’s world, companies invest in learning and development of their workforce through different types of training. But there are two important types we are going to mention in this article. One – the classroom training led by an instructor and the other is eLearning, which is deeply connected with technology and is gaining momentum in organizations all over the world. While in-person training isn't going away anytime soon, eLearning is steadily gaining ground.  But, how do you know your company needs eLearning? Let's take a look at six signs: 

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By: Karla Gutierrez

March 7th, 2017

The Step-by-Step Guide to Conducting a Content Inventory for eLearning

eLearning

As an eLearning content developer, you already have your work cut out for you. Between needs analysis, building learning objectives and managing internal (company-based) and external (consultant) resources, you often wonder when you’ll have time to produce the content required for the course! Well, don’t worry…help is on hand. By following the advice provided below, you’ll not only be able to produce exceptional eLearning courses in record time, but you’ll also come in well within your budget. All you need to do is get organized!

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10 Writing Strategies that Drive Up Learner Engagement

10 Writing Strategies that Drive Up Learner Engagement

Powerful writing is required for powerful eLearning. This eBook will help eLearning developers master the art of writing and tap into the power of words to create memorable courses.

By: Cindy Parker

March 2nd, 2017

7 most useful e-learning tips for 2017

eLearning

E-learning is big business, and it’s only going to continue being popular as time goes on and we shift into more digital lifestyles. If you want your e-learning program in your company to succeed, you need to make sure that it is up to date with current standards. These important tips will help you to do that in 2017.

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By: Karla Gutierrez

February 23rd, 2017

Applying Audience Analysis Insights to eLearning Design

eLearning

If you’ve been following this blog (and of course you have! Why wouldn’t you? It’s awesome!) then you likely already have a good idea about how important knowing your audience is. In past posts, we’ve let you in on what you should know about your audience, why you should know it and supplied a template for organizing that data. But what happens once you have your audience analysis in hand and your data ducks all in a row? How do you apply that knowledge to your design?

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By: Karla Gutierrez

February 21st, 2017

Use This Universal Model to Organize Your eLearning Course

eLearning | corporate training

Teachers create lesson plans in school. These are detailed documents containing what the teacher intends to teach during the session (the topics), how she plans to go about it (the methods and procedures), and how students would be evaluated at the end of the learning period (homework and assignments). Every business has a well-defined plan to move forward too. It details the business goals and their deadlines, the strategies that have to be implemented to reach the desired numbers, and the methods to use to evaluate the efforts.

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By: Karla Gutierrez

February 16th, 2017

7 Journalism Principles that Should Guide Your eLearning Courses

eLearning

We all remember a piece of news that moved us to tears. We remember news pieces that roused us to action. Great stories not only inform and educate; they also compel us to tweak attitudes, modify behavior, and correct responses. Great stories inspire us to become our best selves. Wouldn’t you want your eLearning courses to create lasting impact? Don’t you want your courses to touch learners and make a difference in their lives? I bet you do! 

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