SHIFT's eLearning Blog

SHIFT's eLearning Blog

Our blog provides the latest best practices, tips, insights and thought leadership on modern corporate training, eLearning and mLearning.

By: Karla Gutierrez

May 16th, 2017

The Essential Guide to Better SME Kickoff Meetings

eLearning

Author Ken Poirot once wrote:  “Wise people understand the need to consult experts; only fools are confident they know everything.” As wise Instructional Designers, it behooves you to accept the fact that you will not always know everything about the topic that you are about to design and develop a course for. As a result, you’ll likely need to consult Subject Matter Experts (SMEs) on specific topics.  While these experts may not be aware of the pedagogical pre-requisites of successful learning content, their inputs can be invaluable in providing you with the actual content for your eLearning courses. However, meetings with SMEs need to be planned and conducted with a defined strategy to meet specific objectives.

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By: Karla Gutierrez

May 11th, 2017

The Science Behind What Makes an eLearning Design Effective

eLearning

Design is not accidental; it is based on intentions and choices. It is inevitably great to put your heart into designing a course that looks "nice", but at the same time, you must ensure that your design is functional and effective. A beautiful design would be of no use if it were not able to communicate your message to the target audience.

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By: Karla Gutierrez

May 9th, 2017

How to Succeed with Blended Learning - A Complete Guide

corporate training

"The obvious advantage of the blended learning solution is that learning becomes a process rather than an event" Caroline Gray There are a number of definitions of Blended Learning, but all of them have some common elements. They describe Blended Learning as initiatives that: Include a combination of approaches, technology-driven as well as conventional (face-to-face) Contain a mix of medium – video, audio, in-person lectures, etc. Combine multiple pedagogical approaches, such as behavioral, constructivism and cognitive, to produce desired learning outcomes

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By: Tiffany Rowe

May 5th, 2017

An Entrepreneur’s Guide to the eLearning Industry

eLearning

To many, the entrepreneurial lifestyle is unendingly alluring. Boasting authority, prestige, and nearly limitless potential, successful entrepreneurs seem to have it all. Yet, before you can decide to become an entrepreneur, you should have an idea of the type of business you will build and manage. Fortunately, we have an awesome business idea for you already: eLearning. Thanks to the convenience and effectiveness of online courses, the eLearning industry has exploded in popularity in recent years. More people than ever are looking to better themselves through online training, so entrepreneurs in this field will find an ever-growing audience of excited and engaged consumers. However, before you jump into eLearning with both feet, you should learn a bit more about the past, present, and future of the industry.

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10 Writing Strategies that Drive Up Learner Engagement

10 Writing Strategies that Drive Up Learner Engagement

Powerful writing is required for powerful eLearning. This eBook will help eLearning developers master the art of writing and tap into the power of words to create memorable courses.

By: Karla Gutierrez

May 4th, 2017

Why Do You Need to Brand Your eLearning Programs (And How to Do It)

eLearning

Learning leaders, you have lessons to learn from the marketing pros. More specifically, you need to learn a tip or two on “branding.” If you thought branding is something that only FMCG manufacturers, car dealers, and luxury watch sellers need to practice, think again. With a pressing need to keep employees on top of industry knowledge and skills, you MUST ensure that your eLearning courses do not get lost in the crowd. You MUST make your courses visible. Else, your efforts go to waste. Or worse, your learners waste energy hunting around for content or learn inadequately.

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By: Karla Gutierrez

May 2nd, 2017

Learner Experience Mapping: Building Personalized “Learner-centric” Experiences

corporate training

The term “Experience Mapping” isn’t a new one – it’s been around for a long time in retail sales settings. For instance, brick-and-mortar retailers have for years focused on providing their customers the best “experience” possible during shopping, by focusing on aspects such as product availability, price competitiveness, a variety of selection, “airiness” and openness of their shop floors, cleanliness, etc. 

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By: Karla Gutierrez

April 30th, 2017

#30DaysofeLearning: Become a Better eLearning Professional in 30 Days

eLearning

Improvement is an ongoing process. There is always a new writing style to adapt to, the latest technology to tap into, the newest authoring software to learn, and a different way of strategizing to master. This month, we will help you advance on this learning journey with our #30DaysofeLearning project. 

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By: Karla Gutierrez

April 27th, 2017

Here’s Everything You Need to Know About Self-Directed Learning at the Workplace

corporate training

Self-directed learning (SDL) is on the minds of many L&D professionals right now. Training managers, HR professionals, and instructional designers want to promote this strategy at the workplace because it facilitates the creation of a robust and sustainable learning culture in the organization.  Learn about the features and benefits of SDL in this post and how you can implement it at the workplace to turn reluctant and dispassionate learners into dedicated and inspired ones.

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