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By: Karla Gutierrez

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November 24th, 2016

Four Ways to Create an Effective mLearning Strategy

mobile learning


Chief learning officers, learning leaders and training coordinators everywhere are well aware of the need to increase mobile training programs. After all, 26% of e-learning training was delivered to mobile devices last year — and that number is expected to continue to grow. 

But it can sometimes seem overwhelming to plan an effective mobile training strategy at your organization, especially if it’s a significant departure from what your company has done to date.

If you’re ready to use mobile to improve the training strategy at your organization, you can start by using these tips to focus on several key areas.

1) Know your target audience

What is the current makeup of your workforce?

Do you have employees who have been asking for, or expecting, mobile training already? You may have some employees who work remotely or who use mobile devices in their day-to-day jobs. If you hire Millennials, consider the fact that nearly 80% of those workers believe that access to technology makes them more efficient at their jobs. On the opposite side of the spectrum, you may have employees who are not technologically savvy enough to use mobile apps.

It’s important that you take a critical look at your organization so you can make the best decisions about how to invest time and money into developing mobile-ready training programs.

Another thing to consider: do you have employees who often travel for business and could benefit from accessing training courses on airplanes or other offline environments? This could drive you to consider a native mobile application that users can download to their phones — as opposed to the traditional responsive course that requires constant Internet connection.

2) Don’t assume that every program needs to be mobile

Rather than thinking of this move as the flip of a switch where you go from non-mobile to 100% mobile training, think instead of the best way mobile can fit into your existing training plan.
While there may be pressure or demands to make everything mobile right away, there will always be specific courses or learner needs that require desktop or classroom experiences. Don’t assume that every program needs mobile-accessible content. 

If you have an effective program today, don’t abandon it! Mobile can be a great supplement for your existing coursework — offering employees a chance to study and strengthen their understanding of curriculum on the move.

Effective mLearning can give your workers quick reminders or weekly refreshers of the key concepts they learned from previous training sessions. Even if you hope to have it replace in-classroom or virtual training one day, it’s better to do this slowly over time so you can gauge effectiveness and make adjustments as needed.

Read more: How To Create A Successful Mobile Learning Strategy

3) Think of Micro Learning Moments

Google has coined the term “micro-moments” to make reference to modern user behavior online. Learning leaders should also try integrating these "moments" into their mobile learning strategy. After all, your employees are learning, taking action, and making decisions in a series of micro-learning moments. Taking advantage of these moments will enhance existing training programs; and you’ll be able to reach your employees where they are most comfortable: through the devices, they’re taking on the go. 

 

There’s no question that mLearning has the potential to be incredibly effective. But this only happens if the courses contain concise, focused content that addresses an employee need. Think about the daily life of your staff both on and off the job and consider the best way that mobile course, could fit seamlessly into their day.

It isn’t about taking your existing desktop-based program and transferring it into a mobile platform. Employees aren’t going to be interested in taking a long 1-hour certification program on their mobile devices: they won’t find their time, their attention spans will be limited, and their mobile devices may not support everything they need to accomplish in the program.

Challenge yourself to consider how you can adapt your training program, or key parts of the program, into effective mobile training. For instance, divide content into short sections that focus on specific lessons and include video content that drives home lessons taught in other mediums.

More considerations you should take here.

Don’t waste time creating mobile courses that don’t directly impact the learning goals of your employees or your organization. 

Read More: How to Design eLearning That Meets Business Goals

4) Involve IT in your plan ASAP

Don’t wait until the last minute to involve your IT department into your mobile learning strategy. Every organization has technical limitations to consider; bringing IT into the conversation now will help you make better decisions about your overall strategy.

Some questions to consider out of the gate include:

  • Do employees have their own devices or will the company provide them?
  • Which devices and operating systems do you plan to support?
  • How often will you provide training upgrades and will you assist employees with this process?
  • Who is responsible for technical troubleshooting and support?

Starting a mobile training program is a big deal — but it’s a task that is entirely achievable. Take a deep breath and start your planning by understanding the needs of your employees. From there, you can plan effective content and work with your IT team to coordinate the program rollout.

writing tips for elearning



REFERENCES:

Adding mobile to the learning mix: http://www.looop.co/articles/five-tips-for-introducing-mobile-learning/

14 Tips for Great Mobile Learning at Your Company: https://www.brainscape.com/blog/2016/07/14-tips-great-mobile-learning-company/

Five Calls to Make When Developing a Mobile Learning Strategy: http://www.skillsoft.com/assets/white-papers/MobileStrategy_Paper.pdf

Finding the Right Learning Mix: http://www.clomedia.com/2015/06/17/finding-the-right-learning-mix/

How eLearning and mLearning can Work Together https://trainingmag.com/how-elearning-and-mlearning-can-work-together-boost-company%E2%80%99s-safety-culture

About Karla Gutierrez

Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT.

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