By: Karla Gutierrez

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January 14th, 2014

Mobile Learning Stats that Will Make You Rethink Your Training Strategy

mobile learning | mLearning

There is no question that mobile devices are changing corporate learning forever. However, this doesn’t mean classroom-based training or formal eLearning courses are going away, it just means the mobile movement is demanding companies to rethink their training strategies and to create learning programs especially for mobile devices.

"Within the next five years, we are going to be not just changing but transforming how we train and educate based on mobile," predicts Daniel Burrus, chief executive officer of Burrus Research Associates Inc., a Hartland, Wis.-based consulting firm. “Mobile learning is a bigger deal than most organizations realize. It represents an amazing disruption and opportunity in how we educate" he adds.

So, if you’re considering mobile learning for training this year, it might be useful to know about some of the most relevant statistics. Here are 9 that might make you rethink the way you’re approaching training.

9 mLearning Stats that Will Make You Rethink Your Training Strategy 01

1. The mobile opportunity.

Recent research with 500 Learning & Development staff shows that 70% of them are either using or planning to introduce mobile learning by 2014.  From them, 62% use or plan to use mobile learning to deliver content to support formal learning.

2. Mobile usage. 

Because 91% of U.S. adults now own a cell phone, mobile devices are playing an increasingly central role in the way that people access information. The Pew Internet Report from 2013 says that 63% of adult cell owners now use their phones to go online, a figure that has doubled since 2009. 

3. Mobile barriers.

Inadequate battery life, slow network connection and device usability issues are the principal barriers to adopt smartphones as Learning Devices, reveals a study by Educause Center for Analysis and Research, 2013.  

4. Mobile behaviors.

According to the 2013 study "Mobile Learning at Work" mobile users are 2X more likely to enable learners to communicate and learn from each other, encourage peer-to-peer feedback, share experiences and solve problems online.  Furthermore, they are 2X as likely to be using podcasts and blogs and significantly more likely to be using videos.

5. Smartphone or tablets? 

The real growth in portable devices is in the tablet sector. According to a recent forecast from Forrester Research, the shift from traditional Personal Computers to Mobile Devices continues forward faster than expected, and with no slowing down in sight. It’s expected that by 2016, global tablet sales reach 375 million units, an almost seven times increase from the 2012 56 million sales, with one-third purchased by businesses and two-fifths by emerging markets.

6. Mobile workforce adoption trends. 

A huge number of organizations are already supporting mobile workers. Anytime, anywhere workers in the US and Europe grew from 15% to 29% of employees between 2011 and 2012. This number will continue to rise, as we will see 905 million tablets in use for work and home globally by 2017. (Source: 2013 Mobile Workforce Adoption Trends)

7. The advantages of mobile learning.

Study shows that mobile learning increases motivation and in turn, increases attendance. 70% of the students surveyed in this study report an increase in their motivation to learn when mobile devices are used properly. 

8. Learning and the always-on Mobile Millenials. 

Is your company ready for the mobile millenials? It should! Besides the fact that millenials will make up 36% of the worforce by the end of 2014, a new study provides a body of research which supports the idea that students use cell phones to learn. In fact, students say using mobile devices like tablets makes them want to learn more. This same study reveals that whether allowed to use their devices in school or not, students are moving forward and using them for learning.

9. Mobile growth. 

The Mobile Learning Market in Latin America is in a boom phase according to a new Report by Ambient Insight. The growth rate for Mobile Learning products and services in the Latin America region is 32.5%, second highest regional growth rate in the world after the Africa region. Revenues will more than quadruple from the $362.3 million reached in 2012 to a staggering $1.4 billion by 2017.

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About Karla Gutierrez

Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT.

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