Do you talk to your audience or talk down to them? What does your eLearning courses read like? Like a text book that makes your audience doze off or an interesting story that they can't wait to read through? Do you come across as friendly, knowledgeable, and convincing in your courses or is there something about the way you talk that puts your audience off?
The tone you adopt for an eLearning course isn't about what you say but HOW you say it and the effect it has on your learners. Learners may not see their instructors face-to-face but that doesn’t mean they won’t notice your approach. On the contrary, words have to work harder than ever if you don't want to lose your learners. In eLearning, text and audio are the only way to show emotions, personality, and training intentions. Besides, man is a social animal, and he likes to talk to other human beings. An advertisement from a "brand" or a list of instructions from a "business" is not as convincing as an endorsement from a friend or advice from someone trusted. The courses you create should read or sound like the kind and wise words from some such friendly and knowledgeable person who wants to help the audience. You should write in a human tone.
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