SHIFT's eLearning Blog
Our blog provides the latest best practices, tips, insights and thought leadership on modern corporate training, eLearning and mLearning.
When you are developing an eLearning course, you don’t typically think about persuading your audience. But, persuasion is not only for marketing and sales professionals, it can also be used in eLearning design! Facts and concepts alone won’t significantly change the way your learners think, do, and feel. The trick is to get to know and apply the most effective persuasive strategies to move your audience’s intention into a desired behavior change or action. You have to carefully choose every element on the screen to do all the coaxing, cajoling, imploring, and pleading to engage and persuade your learners to do something new.
In today’s world, companies invest in learning and development of their workforce through different types of training. But there are two important types we are going to mention in this article. One – the classroom training led by an instructor and the other is eLearning, which is deeply connected with technology and is gaining momentum in organizations all over the world. While in-person training isn't going away anytime soon, eLearning is steadily gaining ground. But, how do you know your company needs eLearning? Let's take a look at six signs:
As eLearning developers, we are creative folks. We want to create courses that sparkle with our personalities, dazzle, at first sight, stir the learner’s emotions, and make a lasting impression. Unfortunately, the topics we have to teach mostly are anything but wildly exciting. Finance. Safety training. Ethics training. Pharmaceutical compliance courses. The heart hardly leaps with joy at the thought of sifting through tons of legalese or pharma-talk (the raw matter) and then creating a course out of the jargons and lingo.
“Plenty” is a problem. According to findings from the High-Impact Learning Organization study by Bersin by Deloitte, employees find it most difficult to learn, NOT because there isn’t enough content, but because there is TOO MUCH of it, and they cannot find what is valuable. Enter content curation. Many future-focused organizations have adopted content curation as one of their ID strategies. It is time you did too. Content curation delivers your learners from the hassle, pain, and frustration of trying to wade through a sea of content to find what they need and what is relevant to their wants. The learning journey becomes smooth, and learners are more motivated to learn.
Powerful writing is required for powerful eLearning. This eBook will help eLearning developers master the art of writing and tap into the power of words to create memorable courses.
If your company has been involved in delivering in-house training to staff for a while now, or if you are a freelance trainer or instructional designer who has been developing and offering Instructor Lead Training (ILT) to clients over the years; chances are that you may be sitting on a wealth of existing training materials. With the evolution of eLearning, wouldn’t it be great to start moving some (or all) of that content into the online training arena? If you are interested in making that leap, here’s how you should proceed.
Human beings respond to experiences and learn from them. As eLearning designers, we need to think beyond modules and training sessions and instead create “experiences” for the learners. We have to get used to the idea that this is the era of the user, and we have to meet their needs. We have to STOP creating lessons that feel right to us. We have to STOP creating courses that are convenient for us to build. We have to focus on the learner experience and create courses that enhance this. And for this, you have to have a feel for Learning Experience Design (LXD), a term coined by Connie Malamed.
As an eLearning content developer, you already have your work cut out for you. Between needs analysis, building learning objectives and managing internal (company-based) and external (consultant) resources, you often wonder when you’ll have time to produce the content required for the course! Well, don’t worry…help is on hand. By following the advice provided below, you’ll not only be able to produce exceptional eLearning courses in record time, but you’ll also come in well within your budget. All you need to do is get organized!
E-learning is big business, and it’s only going to continue being popular as time goes on and we shift into more digital lifestyles. If you want your e-learning program in your company to succeed, you need to make sure that it is up to date with current standards. These important tips will help you to do that in 2017.