I was at LinkedIn when I came across this post by Paul W., Managing Director at Wright Solutions: “People hate compliance training, they don’t remember it and they don’t take it seriously!”
What do you think?
I have to agree with Paul! Is this the students' fault? No! It's our fault! Most compliance eLearning courses can be sooo boring, the topics presented are just “common-sense” or too repetitive, and learners only take the course because they “have to” – not because they are expected to learn anything useful.
eLearning professionals know this, but why is that we keep immersing learners in hours of regulatory torpor? Why can we develop courses that engage our audience in the same way their favorite book or TV series traps them?
I think the book The Age of Slide Stuffing has the answer: “We’ve forgotten to tell stories; we’ve learnt to stuff slides”.
In this age of lightning-fast communication and varied media, we are bombarded with messages from all quarters. How many of these stick with us? How many move us? You have to admit that although many messages pack in oodles of wow factor, courtesy of technology, not many inspire you. That's because they fail to connect with you emotionally.
As an instructional designer, you should care. After all, you want your courses to help your audience.
The solution? Weave storytelling into your compliance eLearning courses to make them resonate with your audience's hearts. Yes, stories can enrich and make memorable even dull, drab, and complex technical subject matter. Teaching through stories and metaphors is the best way to hook your time-crunched adult audience and keep them engaged till the end.