In this post, we'll be diving into the murky waters of eLearning video. Most of us agree that video is a wonderful tool for aiding the learning process. It's fun, visual, and appeals to more learning styles than a 'rote-learning-read-this-100-times' approach. What's more, according to KZO Innovations, 98% of organizations are predicted to use video by 2016 in their digital learning strategies. So video is useful, widespread, and fun - no downside, right?
Not quite. Video comes at a cost, and not a metaphorical one. Staying in budget is a big concern for most eLearning professionals, and video is renowned for eating up that budget quicker than you can say “it's not that expensive!”.
A viable alternative is to produce your own video, cut costs, and personalize your eLearning program. But, before you put on your director’s cap and grab your iPhone, there are a few things you need to know first. So grab your notepads and buckle your seatbelts, let's get going.
The Small Print: While DIY video is an option, it has to be taken seriously to have the desired effect. This means that if you shoot an eLearning video on your 2008 camera phone, you may have some very awkward meetings with your boss in the immediate future. Video has to be allocated the resources, manpower, thought, and rigor that it deserves. So while doing it yourself can cut costs drastically, make sure you know what you're getting into.
So, without further ado, here are the five main steps you should follow for producing your own video for your eLearning courses: